Brooklyn to run new Swedish ‘Beer El Dorado’

US-based Brooklyn Brewery will help set up a microbrewery in an upscale post-industrial Stockholm neighbourhood, in a business drive with Swedish brewers Carlsberg and Carnegie.Record rains dampened Swedish electricity cost (28 Dec 12)
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The three beer makers will move into the Hammarby Sjstad neighborhood’s Luma Factory, which is considered part of Sweden’s functionalist architecture heritage.There will be an adjoining restaurant and a “beer school” nearby, creating what Carnegie has chosen to dub a “Beer El Dorado”. “The new Carnegie Brewery celebrates the Swedish beer culture that is once again thriving,” the project CEO Joakim Losin said in a statement. The companies emphasized that the microbrewery will be a meeting place for nearby residents and beer enthusiasts. The Swedish drinks makers welcomed the small scale brewing expertise of Brooklyn, NY-based Brooklyn Brewers, which was set up by local Steve Hindy, who learned to brew beer in the Middle East, and his business partner Tom Potter.”Their knowledge of running a small scale brewery in conjunction with their creativity gives us a head start,” said Carlsberg Sweden spokesman Henric Bystrm to industry magazine Beer Sweden. The Americans will run the day-to-day production at the new brewery. TT/The Local/atFollow The Local on Twitter

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Brooklyn to run new Swedish ‘Beer El Dorado’

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