CareerBuilder Commercial Featuring Chimp Won’t Air For Super Bowl 2013

From Mother Nature Network’s John Platt:This year’s Super Bowl will feature Ravens but no chimpanzees. CareerBuilder has announced that it will not run any of its longstanding series of commercials featuring chimpanzees during this year’s game, according to a report from Ad Age. The commercials, which depict chimps in suits in business settings, have been heavily criticized by animal-rights groups as damaging to conservation efforts to protect the increasingly rare apes.CareerBuilder has not said that it is dropping chimps from marketing altogether, only that the company will not be advertising during this year’s Super Bowl, which has one of the largest television audiences of any program. “The Super Bowl has been a good investment for us over the years,” CareerBuilder’s vice president of corporate communications Jennifer Grasz told Ad Age. “We decided to pursue other marketing opportunities this year.” She said they might return to advertise in future Super Bowls.Read More…
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CareerBuilder Commercial Featuring Chimp Won’t Air For Super Bowl 2013


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