Cleanliness is next to godliness: Finnish loo-roll company draws religious ire

8cfdtoilet paper scandal Cleanliness is next to godliness: Finnish loo roll company draws religious ire

The company, Metsa Tissue, had to apologize for the mishap andremove lines from the Gospel of Matthew and First Corinthians itaccidentally placed on its toilet paper. The manufacturer says thatit did not mean to insult anyone. On the contrary, it tried tospread “love and joy.”Back in spring the firm, which produces the Lambi brand, askedits customers via Facebook to send short texts about love to theirpage on the popular networking service.The company then picked best lines – including Jesus’ “Forwhere your treasure is, there your heart will be also” – andpublished them on toilet tissues sold in Norway, Denmark andSweden. “Love bears all things, believes all things, hopes allthings, endures all things,” was also approved as suitable tomake TP users happy before being flushed away.The new product appeared to be quite a success in Scandinavia,writes Vart Land newspaper’s website.The manufacturers only realized their mistake when feedback fromsome displeased ‘readers’ followed. “People like to read small, happy messages while sitting onthe toilet,” Christina von Trampe, a spokeswoman for MetsaTissue told Reuters. She underlined that the “vast majority ofthe feedback” was positive adding that the company’s intentionwas to “spread love and joy, not religious messages.”However, Laila Riksaasen Dahl, the Bishop of Tunsberg inprotestant Norway, did not appreciate the idea of placing linesfrom the Holy book on toilet tissues.”This is bad taste and shows a lack of respect,” she toldVart Land. Metsa Tissue’s von Trampe apologized to believers and noted thathad they known where quotes come from, they would not have printedthem.Meanwhile, some say that the very possibility of the God’s wordsbeing placed on toilet rolls is a positive sign: it shows that thesociety is free. And to a large extent that is thanks toChristianity, believes Morten Thomsen Højsgaard, the head of theDanish Bible Society. He underlined though that freedom “must beused with responsibility.”


Cleanliness is next to godliness: Finnish loo-roll company draws religious ire

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