CNN hires failed gimmick king Jeff Zucker

Who better for the job of turning around CNN than the man who took NBC from first to last? Jeff Zucker, the brain behind TV’s “Joey,” is going to be the new president of CNN Worldwide. The decision basically confirms that CNN, and Time Warner, have no clue what’s “wrong” with their struggling channel, nor the first idea as to how to fix it.It’s been pointed out before that CNN doesn’t actually need rescuing. The ratings at the flagship channel are atrocious, but the organization is profitable and its international arm is respected and successful. Departing CNN Worldwide executive Jim Walton was quite successful at making Time Warner money. Their primary problem is one of “embarrassment”: the embarrassment that the clowns of Fox News and MSNBC are beating them in prime time ratings, primarily, but also the embarrassment the very serious and good journalists of CNN feel regarding the shoddy product the bosses have been producing over the last few years. Zucker is theoretically capable of reversing the ratings trend, though I wouldn’t hold my breath. But he’s definitely never shown any ability or interest in producing less embarrassing programming. The man to rescue CNN from a loathsome charlatan like Piers Morgan is not the man who made Donald Trump a nationally recognized prime time television clown.Continue Reading…

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CNN hires failed gimmick king Jeff Zucker

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