that you are reading is published by the Reason Foundation, a 501(c)3 nonprofit dedicated to
“Free Minds and Free
Markets.” Like all magazines of political opinion (think
National Review, The Nation, The New
Republic, The Weekly Standard) Reason is
unable to cover its editorial expenses through circulation and
advertising alone, which essentially leaves you with two options:
exist at the whim of a mercurial rich person whose enthusiasms for
losing money may run hot and cold, or organize as a nonprofit with
as diverse & dispersed funding base as possible.
We choose the latter, which is why our annual Webathon–which ends
tomorrow!–is so important. It’s not just that we could really use
the money (of course we could use the money!), but we need
as broad a donor base as humanly possible, so that we are not
reliant on any one or even handful of sources or sectors. That’s
why our target here isn’t a dollar figure, it’s a donor
figure: 800 of you we want, and we’re only around halfway there.
Can’t afford the $100 minimum to get some swag back? No
worries–give us $10, $5. Please! It’s all fully
SPEAKING OF WHICH. That might not be true next
year. As we never tire of reminding you, Washington’s
budget/governing process has deteriorated so badly that whole sets
of basic tax rules are subject to unpredictable, clown-bro crisis
negotiations among camera-hogging, government-hearting economic
illiterates. Among the rules up in the air are those concerning the
tax deductibility of donations to nonprofits like Reason.
Check it out:
The New Year may not hold a lot of promise for nonprofit
organizations threatened by a looming fiscal cliff.
Should sequestration become reality, it would have a profound
effect on all nonprofit organizations. That’s not only because it
would limit or eliminate deductions for charitable giving, but it
is also expected to cut or eliminate federal funding for
Needless to say, Reason doesn’t receive any
government funding, and we do not grieve when governments divest
from the nonprofit sector. But any new cap on tax deductions could
Most deductible expenses that would be subject to a cap or limit
are non-discretionary. ; For instance, we must pay state and
local taxes and many of us must continue to pay mortgage
interest. ; But charitable giving is entirely discretionary.
Thus, a taxpayer trying to squeeze all of her deductions into a
fixed dollar cap is more likely to reduce her charitable giving–
though by how much is a matter of debate.
So if your donation strategy is impacted by tax
law governing the deductibility of charitable giving, here’s a
suggestion: Give us money now, while you still can!
And know this about the way we spend and approach money: Your
contributions last year made possible the terrific Reason 24/7 project, which for us
involves more than just a terrific
new news-aggregation site that you should totally bookmark
right the hell now. It also occasioned a top-to-bottom website
redesign and re-think, in which one of the primary concerns was
finding ways to bring in more revenue. And you know what? It’s
working. Magazine revenue, particularly online, is shooting upward
right now, bucking basically all industry trends.
So we don’t use your money to get lazy and dependent, we use it
to kickstart ambitious new projects while protecting and extending
our independence. You wouldn’t have it any other way.
people! We really need another 400 of you before the gong
strikes 12 tomorrow. Do it for libertarianism, do it for media
experimentation, do it for
Johnny. But just do
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