Less than a week ago, Facebook made a stunning disclosure in its 10k annual report: teens might be finished with the social network altogether. “We believe,” the report’s authors note glumly, “that some of our users, particularly our younger users, are aware of and actively engaging with other products and services similar to, or a substitute for, Facebook.” A new study released Thursday suggests the company’s problems extend beyond the waning interest of its youngest demographic.
According to the Pew Internet and American Life Project, as many as 61 percent of Facebook members are tuning the website out for weeks and sometimes months at a time. The reasons listed for these extended breaks are as banal as they are predictable: 21 percent of those surveyed “were too busy/didn’t have time for it”; 10 percent “just weren’t interested/just didn’t like it”; and another 10 percent simply thought it was a “waste of time.”
CNET’s Jennifer Van Grove has isolated some of the more biting — and comical — remarks of those polled: