Making sense out of SXSW chaos

6915mf Making sense out of SXSW chaos

6915mf Making sense out of SXSW chaos

SXSW is chaotic, too big for its britches, confusing, and overwhelming. There are long lines for everything. There’s no possible way to grasp the entirety of the thing: at every juncture, multiple competing events scream out to be must-attends. When the crowds spill onto the streets after dark to assault the bars, it feels a bit more Lord of the Flies than meeting of minds.So if you are fond of the contemplative life by Walden Pond, it’s not for you. But if you like bright lights and the big city, and are willing to submerge yourself in the flow, like a salmon swimming upstream against the rapids into the rush of a snow-melt-fed mountain river downpour, you’ll be fine.With any event that metastasizes to this level, there’s always an undercurrent of naysayers whispering sellout. This is not wrong. The corporate entanglement that reaches through every nook and cranny of SXSW makes the gathering seem like the second coming of COMDEX, the legendary computer expo that used to be the 800-pound gorilla of the tech sector social season. When you see bicycle-powered pedicabs rolling by with ads for Game of Thrones and Google and Oreo, or venture into one of the huge tents in which watered down drinks are handed out in exchange for the opportunity to mingle with a bunch of corporate communication specialists, it can be a little dispiriting.Continue Reading…

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Making sense out of SXSW chaos

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