Mark Zuckerberg Reveals Why Facebook Is So Desperate For Your Photos

In social media land, there’s a war waging over your photos. But like so much else in the Twinstabook sphere, what you share matters only in determining what those sites can sell.

For the past year, all the major social media services have taken part in a never-ending spree of makeovers aimed at enticing users to hand over their photos, from filters and camera apps, to photo-heavy profiles and bigger pictures. The explanation for the photo frenzy has centered around the simple fact that people like to look at pictures. So, as people share more of their snapshots, the platform becomes a stickier place.

But on an earnings call with analysts on Wednesday evening, Facebook CEO Mark Zuckerberg offered a clearer view of what’s really fueling the fight for your photos: social media sites want you to share your photos so advertisers can share theirs.

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Mark Zuckerberg Reveals Why Facebook Is So Desperate For Your Photos


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