My Bloody Valentine’s New Album: Band Surprises Fans With Record, Site Promptly Crashes

No, you’re not dreaming, and it’s not 1991. But the rumors are true: My Bloody Valentine has released their first album since “Loveless,” which came out 22 years ago.

The band released the album on their website on Saturday night, and the site promptly crashed under the burden of what must be an impressive amount of traffic.

Bandleader Kevin Shields first announced the new album in a November 2012 interview with NME. The new disc was supposed to be out by the end of the year, but was since delayed until Feb. 2. Employing a bit of guerilla marketing, the band made a simple announcement on their Facebook page in advance of the album’s release: “We are preparing to go live with the new album/website this evening. We will make an announcement as soon as its up.”

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My Bloody Valentine’s New Album: Band Surprises Fans With Record, Site Promptly Crashes


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