The days of restaurant critics donning fake noses and elaborate costumes to conceal their identities from restaurateurs are long gone. The LA Times reports that a Manhattan Beach, Calif. entrepreneur named Brad Newman has started distributing something called the ReviewerCard that lets prolific reviewers (or at least Yelpers) highlight their influence when they visit a restaurant. The all-black card includes the phrase “I Write Reviews” on the front, just below the all-caps title “REVIEWERCARD.” The “critics” using these cards assumedly hope that restaurants will give them discounts and free perks in exchange for good coverage.If there were a Huffington Post vertical called “HuffPost We Hope This Is A Hoax,” we’d file this story there. The card has already attracted scorn from Consumerist, Eater and restaurant critic Ryan Sutton of Bloomberg. Read More…
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ReviewerCard, Designed For Online Restaurant Reviewers, Appeals To Moochers
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