ReviewerCard, Designed For Online Restaurant Reviewers, Appeals To Moochers

The days of restaurant critics donning fake noses and elaborate costumes to conceal their identities from restaurateurs are long gone. The LA Times reports that a Manhattan Beach, Calif. entrepreneur named Brad Newman has started distributing something called the ReviewerCard that lets prolific reviewers (or at least Yelpers) highlight their influence when they visit a restaurant. The all-black card includes the phrase “I Write Reviews” on the front, just below the all-caps title “REVIEWERCARD.” The “critics” using these cards assumedly hope that restaurants will give them discounts and free perks in exchange for good coverage.If there were a Huffington Post vertical called “HuffPost We Hope This Is A Hoax,” we’d file this story there. The card has already attracted scorn from Consumerist, Eater and restaurant critic Ryan Sutton of Bloomberg. Read More…
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ReviewerCard, Designed For Online Restaurant Reviewers, Appeals To Moochers


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