Shaq Vodka Brand, Luv Shaq, To Compete With Diddy’s Ciroc

Larger-than-life former NBA star Shaquille O’Neal has announced plans to release his own line of vodkas, the New York Post reports.The brand, called “Luv Shaq” for perhaps no other reason than it sounds awesome, will hit liquor store counters early next year, according to the report, and will be athlete-friendly (sugar- and gluten-free).The new coconut-flavored liquor will be produced by Devotion Vodka. Company founder Drew Adelman said it will directly compete with Sean “Diddy” Combs’ Ciroc vodka, but at a “more competitive price.”Read More…

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Shaq Vodka Brand, Luv Shaq, To Compete With Diddy’s Ciroc

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