All the retooling was for naught, it seems.
“Smash,” the critically derided show that maintained a baseline decent audience last spring (comprised of so-called “hate-watchers”), isn’t even fun to hate anymore: only 4.5 million viewers tuned in to last night’s second-season premiere, with a teensy 1.1 rating in the 18-49 demographic.
The series was heavily promoted during last year’s Super Bowl and began its life as a promising collaboration between new NBC president Robert Greenblatt and director Steven Spielberg. Show creator and playwright Theresa Rebeck departed last year after a power struggle with the network; new showrunner Joshua Safran (late of “Gossip Girl”) gave the season premiere a more professional, less haphazard sheen.
NBC, which spent fall in recovery, buoyed by football, “The Voice,” and new hit “Revolution” — none of which are on-air currently — can only hope that “The Voice” can work its magic on the schedule when it returns.