Spotting ‘fashion fingerprints’: Google Glass app helps locate friends

538d000 147238363 Spotting ‘fashion fingerprints’: Google Glass app helps locate friends

This new human recognition software makes it impossible to loseyour friends in a packed place, such as an airport, concert hall orshopping center.The app creates a ‘fashion fingerprint’ for every friend basedon the outfit they are wearing including clothes, jewelry, glasses,etc.‘Fashion fingerprint’ is generated by snapping pictures of theuser and creating a file of that image called a ‘spatiogram’, whichcalculates patterns and spatial distribution of colors on the userand analyzes the information to identify that particular personlater on in the distance or from a different angle. The new system is being partly funded by Google and waspresented at the HotMobile technology conference last week, whilecurrently still being developed by the Duke University in NorthCarolina.So far the app has been tested by 15 volunteers and managed toidentify people correctly 93 per cent of the time.The software does not use facial recognition systems to locateindividuals since it is unlikely that the users will be lookingstraight into the Google Glass’ camera, InSight developer SrihariNelakuditi told New Scientist.He also noted that the ‘fashion fingerprint’ lasts only as longas the user does not change clothes. Afterwards, a new snapshotmust be made and a new ‘fingerprint’ created. Thus, for privacyprotection, all the user has to do is change outfits, arguesNelakuditi.Google Glass is a new wearable computer with a head-mounteddisplay. It displays information in a smartphone-like formathands-free and can interact with the internet via natural languagevoice commands.The new product does raise new privacy issues, especiallyconsidering that users will be able to video record everythingthrough Google Glass without being noticed by others.Australian Senator Cory Bernardi believes that Google Glass willbe “the end of privacy as we know it” because the device can beused for massive surveillance, The Register quoted him assaying.“A single Google Glass wearer in your favorite restaurantcould capture your image and your conversation without you everknowing,” argues Bernardi. “The footage would be stored onthe Google servers, your voice could be translated into text andwith the use of facial recognition, could be actually matched toyour Google profile.”Google also has been facing a row of privacy battles in EU andUS for its current products.Just last month European data protection agencies said theyintend to crack down on the US internet giant Google before summerafter it allegedly failed to follow their orders to comply with EUprivacy laws.Previously, the data protection agencies warned Google that itsnew confidentiality policy was not in line with EU laws. Theregulators included a list of 12 “practical recommendations”which would bring Google’s privacy policy and data collection up tostandard. The advisory centers on the firm’s automatic collectionof personal data, ranging from browsing histories, to real-timelocation, to credit card details.Since January, Google has also been embroiled in its biggestprivacy battle yet in the UK over reportedly tracking users’ onlinehabits. At least 10 UK citizens began legal action with dozens morelining up. According to media estimates up to 10 million Britonscould join in.Google is accused of evading security settings on Apple’sdevices and Safari’s web browser in order to keep tabs on people’sonline preferences.

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Spotting ‘fashion fingerprints’: Google Glass app helps locate friends

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