Starbucks’ Reusable Plastic Cups Are A Hit, Data Shows

Those $1 reusable plastic cups that Starbucks rolled out early this month are apparently a hit.A survey conducted by research firm YouGov Omnibus shows that more than a quarter of Americans have already bought or plan to buy one of the coffee tumblers, which aim to lower rates of paper cup waste. The survey, which was not commissioned by Starbucks, also indicated that 7 out of 10 respondents believed the cups were a good idea.Still, talk is cheap — only 2 percent of those respondents had actually purchased a cup. And Starbucks certainly didn’t convince everyone the program was a good one — about 57 percent of respondents said they probably or definitely won’t be purchasing a cup, and 66 percent hadn’t even heard of the offer at all. Thirteen percent wondered if the green initiative was nothing more than a publicity stunt.Read More…
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Starbucks’ Reusable Plastic Cups Are A Hit, Data Shows

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