Mobile advertising is beginning to grow rapidly, but are marketers throwing their dollars away? Audience measurement and targeting is far more primitive with mobile apps than on the Web. Mobilewalla, a Seattle-based start-up, has an innovative data-intensive approach to tackling the mobile ad challenge. … Read More
Sam Fiorella: Critics Eating Crow: Google+ Becomes Second Largest Social Platform
There is an immense opportunity for marketers as Google’s services are further connected through the G+ social layer.
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Tech company uses nudity to sell hard drives
A tech company used three nude (and bizarrely painted) models to try and sell hard drives.Twitter was nonplussed.[embedtweet id="289491698407575552"][embedtweet id="289493222156300288"][embedtweet id="289494268496723968"]They couldn’t even generate Internet outrage! Better luck next time, lazy tech marketers!h/t @Emily Continue Reading… … Read More
Color-Coding Your World: Knotch Is Like Yelp, But for Everything
We might like to post on social media about how much we loathe Comcast and love Game of Thrones, but marketers love to mull over the data they get from our opinions even more. Anda Gansca thinks she’s found a better way to do both. … Read More
John Haydon: Five Top Reasons Why Marketers Fail on Facebook
What content works best, what time to publish updates and how to use sponsored stories are consistent themes being discussed among nonprofit marketers. But yet, these issues are just symptoms of bigger challenges that we all need to better understand.Read More…
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Verizon draws media attention for selling customers’ usage data
A new report claims Verizon Wireless is selling usage data about their customers to third party marketers. Information including app usage, geographical location and Internet browsing activity is all fair game. Furthermore, the carrier says they may even link the data to other databases that contain more detailed information such… … Read More
Tumblr Users Can Now Get a Real Deal Analytics Platform UPDATED
Tumblr founder David Karp. (Photo: wikipedia.org)
One of the great frustrations of Tumblr has long been the unavailability of rather basic metrics–a major problem for a company that wants to be a hub for the world’s creators and brands, as well as a sophisticated advertising option. (It’s hard to get marketers to do much without offering access to some sweet, sweet ROI metrics.)
Soon, however, all those brands with purdy pages will have access to a real-deal analytics dashboard. That is, if they work with Tumblr’s preferred partner. In an announcement released today, the site has crowned Union Metrics as its preferred analytics provider.
UPDATED TO ADD: We should clarify that brands participating in the Sponsor program already have access to a metrics dashboard that is, by all accounts, pretty powerful. The partnership with Union Metrics opens an option up to the rest of us, from mere analytics-obsessed bloggers to brands who’d prefer to forgo the sponsorship offering.
Included in the statement is an enthusiastic endorsement from Tumblr revenue and marketing man (and former Betabeat columnist!) Rick Webb:
“We are psyched to endorse and recommend Union Metrics to brands and marketers so they can better measure their success on the network. No one has built anything similar and the intel the tool picks up on brands is amazing. This is a great new analytics product for brands on Tumblr, and we can’t wait to see what comes from this data.”
Included in Union Metrics’ offering:
• Powerful filtering capabilities that facilitate comprehensive tracking of any blog or topic
• Summary analytics showing overall engagement levels and trends over time
• Identification of influential contributors and curators
• Analysis of posts and tags to surface most popular content
• Individual post engagement analysis, including interactions over time, amplification trends and a reblog tree visualization, which clearly shows how posts spread through Tumblr
Finally, you can understand what your popularity among Bronies means for your brand awareness. … Read More
