Volkswagen Super Bowl Commercial 2013: Was The ‘Get Happy’ Ad’s Jamaican Accent Racist? (VIDEO)

Volkswagen’s “Get Happy” Super Bowl ad didn’t please all who saw it.

In the commercial, an infectiously cheerful owner of a 2013 Volkswagen Beetle — who, despite being from Minnesota, has curiously adopted a Jamaican accent and is followed about by an upbeat reggae soundtrack — can be seen spreading smiles among his gloomy colleagues. And though we don’t believe for a second that a car has the transformative powers to turn its passengers into happy-go-lucky, thickly accented folks, it’s kind of nice to think that a blue Monday could so easily be turned right side up with a spin behind the wheel.

Some, however, accused the ad of racism.

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Volkswagen Super Bowl Commercial 2013: Was The ‘Get Happy’ Ad’s Jamaican Accent Racist? (VIDEO)


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